In a world with seemingly endless options, companies are engaged in a battle for mindshare.  When trying to attract customers, investors, partners and advisors it takes more than a great idea and a sound business model to build a successful, sustainable business.  It takes fans!  Musicians like Tony Bennett, B. B. King, Elvis Presley, The Beatles, Elton John, Bruce Springsteen, and Aerosmith all share a common denominator for success.  Their sustained success has been driven by a deep and enduring emotional connection with their fans.

This seminar deals with the importance of repetition, accessibility, entertainment and emotion in creating fans at all levels for your business.

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